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  • Reimagining the future of pet
  • science for the next generation of
  • pets and their people.

Reimagining the future of pet science for the next generation of pets and their people.

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Pet Science
Reimagined.

We’re officially living in the future. Science makes life-changing progress each day. Life-changing for us humans, that is. But what about our pets? Shouldn’t progress be for everyone?

Our pets deserve better, longer, healthier lives. Tail-waggingly happy and purr-worthy throughout. So that’s what we’re here to do. To push the science of petcare forward, restlessly, relentlessly. Building on what we have today, driven by what’s possible tomorrow. So that each new generation of pets lives longer, and lives better. Reimagining pet science, for the next generation of pets.

Our Brands

Why do pets make our lives better? Because they are absolutely bonkers. Four-legged oddballs. Waggin’ weird and wonderful. So we created treats that celebrate just that. Whiffy good snacky snacks for cats and dogs, carefully crafted to drive your pet bonkers. Launched in 2022 and now one of the best selling treats brands in the US and UK, we are on a mission to supercharge the heart feels between pets and their people. We celebrate all that’s weird and wacky about our furry friends, and believe everything in life is better when you add a touch of bonkers.

Better when it’s BONKERS™.

BONKERS™

With charm, wit, and a flair for the delicious, Mr Purrs serves up restaurant quality meals for everyday cats.

Mr Purrs recipes are crafted with wild-caught fish, cage-free chicken and grass-fed beef, alongside a carefully selected blend of delicious and nourishing ingredients. Developed by vets and expert animal nutritionists, these gourmet meals are free from artificial flavours, preservatives, soy and corn, making them the purrfect dinner for the superstar cat in your life.

Can't say no to Mr Purrs.

Mr Purrs